Poppy Changes Direction on Raw Rock Outing "Zig"

On her fifth studio album "Zig", left-of-center rocker Poppy sharpens her sound into scratchy 11-track outing. Stripping production back to basics while enhancing lyrical bite, she carves her most cohesive hard rock identity yet.

While past efforts blended genres unpredictably, "Zig" establishes raw aesthetic cohesion from opener "Bite Your Teeth." Singles like "Let Them Eat Cake" inject punk attitude into anthemic choruses.

Over guitar-driven arrangements amplifying melodic hooks and harsh poetry alike, Poppy sounds most fully realized as a snarling rock cult figure. Her distorted sense of self emerges vividly.

Features amplify danger in numbers. The pre-recorded live closing track signals new frontier – rough edges and all.

With "Zig," Poppy shakes loose pop trappings to roar authentically. Stripping back liberates her most feral identities and membranous vision yet – a provocative maturing proving rock's permanence in her shapeshifting canon. Direction found; fangs out. The clawing has only begun.

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